For this project I had to create a logo for Bee Eco-a eco friendly food truck. I wanted to create two logos, a brand mark, and type logo.
I knew I would be working with creating merchandise and a menu for the food truck. So I had to create a logo that would tie the illustrations and type together.
My sketches above show some different ideas and directions. I played with shapes and honey combs, hives, letters, and illustrations.
The final logo is simple and very legible. It stands out on the outside of the truck, but also looks great when printed smaller on a menu or shirt.
The logo mark then goes that extra step to tie the words and the illustrations together.
Above is an example of the logos in use on the food truck.