![](https://cdn.myportfolio.com/ebce29e0-0bcd-47a6-a187-7c9ddf0e1e3b/78492697-a416-4f59-bb93-c08f39e2fc6b_rw_1920.jpg?h=c6508f43bf950421bff5a7064de3607a)
![](https://cdn.myportfolio.com/ebce29e0-0bcd-47a6-a187-7c9ddf0e1e3b/950e3fab-d58e-4f93-9b15-da4e04886e9a_rw_1920.jpg?h=a05e989078301f44b1f5b385464d3978)
![](https://cdn.myportfolio.com/ebce29e0-0bcd-47a6-a187-7c9ddf0e1e3b/625e3539-b858-4983-82a8-e8b20c98579b_rw_1920.jpg?h=b2420a6f72bb96eb4bb2c5e4ba9912a6)
For my first label I used a colorful image and a canvas texture. I wanted the wine to not only taste, but feel luxurious.
![](https://cdn.myportfolio.com/ebce29e0-0bcd-47a6-a187-7c9ddf0e1e3b/1a3dee2e-b5fe-4f81-afa3-9c1630a605a2_rw_1920.jpg?h=765cacedf8074a0fca70ae07bbf14c79)
![](https://cdn.myportfolio.com/ebce29e0-0bcd-47a6-a187-7c9ddf0e1e3b/c36855be-95d6-4e0f-b164-60c1f8e2a037_rw_1920.jpg?h=bab76bad29b8fb2b6bacf221ab1537c9)
For my second label design I focused on designing a more modern label. I created a black and white embossed image that would give a nice textured feeling to the bottle. I also used metallics on the label for the logo.
![](https://cdn.myportfolio.com/ebce29e0-0bcd-47a6-a187-7c9ddf0e1e3b/995e8d66-bd91-4652-b05f-adb2cc5e27cb_rw_1920.jpg?h=14cd4643f4974ca969c5983617fc7333)
![](https://cdn.myportfolio.com/ebce29e0-0bcd-47a6-a187-7c9ddf0e1e3b/c3157b18-2df5-4eeb-bab5-95251dbe6b11_rw_1920.jpg?h=1e3357adc096055a3b9b75a97e7cfa74)
My third label design is my personal favorite. I combined all of the brands aspects into one design. I used a textured birch paper, which gives a rustic modern feeling, and a diecut of the buildings of Gervasi's vineyard.
![](https://cdn.myportfolio.com/ebce29e0-0bcd-47a6-a187-7c9ddf0e1e3b/aba67732-2035-4c13-a341-ba64ea7be471_rw_1920.jpg?h=c03ad4c8c81aead70d9e2dbe35a676f3)
![](https://cdn.myportfolio.com/ebce29e0-0bcd-47a6-a187-7c9ddf0e1e3b/61fd0b06-dbac-4be2-9869-a265a17d5c63_rw_1920.jpg?h=1f74fac6adda890215d8c3fa3ab37c74)