For my first label I used a c colorful image and a canvas texture. I wanted the wine to not only taste, but feel luxurious. 
For my second label design I focused on designing a more modern label. I created a black and white embossed image that would give a nice textured feeling to the bottle. I also used metallics on the label for the logo. 
My third label design is my personal favorite. I combined all of the brands aspects into one design. I used a textured birch paper, which gives a rustic modern feeling, and a diecut of the buildings of Gervasi's vineyard.